The word “Hare” refers to the divine feminine potency of God. “Krishna” means the all-attractive one, and “Rama” is the reservoir of all pleasure.
ISKCON( international Society for Krishna consciousness) describes Krishna as the source of all the avatars of God. Thus ISKCON devotees worship Krishna as the highest form of God.
The Hare Krishna mantra is chanted as a petition to God. The sound vibration of the mantra has a direct impact on the soul.